This project centers on redesigning the logo for Finanz, an app dedicated to teaching personal finance.
The objective was to craft a modern, professional, and approachable logo that embodies the app's mission of making financial education accessible and engaging.
As a result, we created a mascot logo featuring a piggy bank, symbolizing savings and financial growth. Additionally, I designed a new logotype to complement the mascot, enhancing the overall brand identity. The new logo aims to boost brand recognition and attract a wider audience, contributing to a positive and educational user experience.
In collaboration with the Finanz team, we engaged in a co-design phase to ensure the logo met their vision and goals.