dduci sicilian sweetness
“dduci sicilian sweetness” is a sicilian pastry shop based in Paullo (Milan)

In Sicilian, the word “duci” means “sweet” or “gentle.” It is commonly used to describe the taste of food or a person’s character.

Based on this definition, I was able to envision the brand identity’s mood, consistently drawing inspiration from the sweetness of food while also humanizing it.